As a part of the Marketing Team, the role of the Brand Manager is to develop and manage the full spectrum of marketing activities for the products within his/her area of responsibility.

These include:

• setting business goals (sales volume, profit results, market share...)
• developing product, pricing, promotional campaigns, distribution plans, channel strategies...
• working closely with agencies and crafting initiatives that will help shape the future of the brand
• measuring and evaluating the results

In essence, the Brand Manager runs a business within his/her functional area.

While marketing flair is important, quantitative and data analysis are fundamental skills for the Brand Manager as well as financial competence in budgeting and profitability analysis.


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