The Communications Director plays a critical role in shaping the way the company is perceived by key audiences and stakeholders.

S/he is the formal spokesperson for the company and is responsible for planning, developing and implementing all communications strategies (online and offline), both internal and external.

Given the nature of the work, the Communications Director carries out very diversified duties, such as:

• helping articulate internally the company's vision, values, and culture and keeping the workforce informed on important management decisions
• overseeing the corporate website content and development
• developing and disseminating written content (press releases, newsletters, brochures, promotions, opinion pieces...)
• developing and maintaining media relations and ensuring message consistency
• coordinating activities and events that may facilitate media coverage

Success in this role is usually measured by improvements in customer and stakeholder perceptions, and the ability to drive perception-changing coverage across traditional and new media.


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