The Market Planning department is the "voice of the consumer" within the Marketing function. The role of this team is to observe the consumer's behavior and steer marketing activities in the right direction. Having an inquisitive nature is one of the main requirements in this profession as well as an ability to identify opportunities for growth. The last part of this interview focuses on the transformation of the 'Alcoholic Drinks' industry.

New Product Innovation is about thinking 10 years in advance. Strategic thinking is a strong trait that you need to have to succeed in this role. Find out directly from Melaine Woest what other skills you need to succeed and how to start a career in Innovation. Find out more about the changes that are happening in the FMCG industry (Fast Moving Consumer Goods)

Companies need to control corporate real estate as it impacts on their costs. The Property department is responsible for managing the real-estate portfolio of the organization effectively and efficiently and ensuring that the company is making best use of space (head offices, manufacturing plants, warehouses, storage buildings...). Find out how to develop a career in corporate real estate and how to become Property Director.