Consumer Goods


Melanie Woest – Marketing Manager, New Product Innovation – Heineken

New Product Innovation is about thinking 10 years in advance. Strategic thinking is a strong trait that you need to have to succeed in this role. Find out directly from Melaine Woest what other skills you need to succeed and how to start a career in Innovation. Find out more about the changes that are happening in the FMCG industry (Fast Moving Consumer Goods)


Alastair Fairgrieve – Chief Insight Officer – McDonald’s Europe

The Insight department - formerly known as Market Research - is responsible for monitoring the performance of the business and assisting with the planning process. Alastair Farigrieve - Chief insight Officer at McDonald's Europe - explains that there are a vast number of roles in this function and highlights the skills that you need to succeed in each of them. The final part of the interview is about the "Eating out" industry and the changes that are ta...


Robin Worthington - Global Property Director - Cadbury

Companies need to control corporate real estate as it impacts on their costs. The Property department is responsible for managing the real-estate portfolio of the organization effectively and efficiently and ensuring that the company is making best use of space (head offices, manufacturing plants, warehouses, storage buildings...). Find out how to develop a career in corporate real estate and how to become Property Director.