Being successful in Marketing is not just about creativity; a successful career in Marketing is driven by a whole combination of skills including the ability to understand customers, plan campaigns and make the most of available resources. Find out how to start a career in Marketing and discover the 'addictive' elements of the airline industry.

Brand Management is about making sure that the brand maintains its relevancy to the customers in the long term. The nature of this role involves engaging with different departments within the company and influencing groups of people to move in one direction. Influencing skills are critical as well an ability to work collaboratively to influence different stakeholders. Find out more about brand management in this interview with David Anderson, Vice Presi...

The role of the Corporate Affairs department - also known as External Relations - is to protect and enhance the company reputation with external stakeholders (investors, media, governments, communities...). The nature of this function requires strong communication skills as well the ability to be diplomatic and build consensus. Find out more about the challenges of a career in Corporate Affairs and the nuances of the mining industry.

New Product Innovation is about thinking 10 years in advance. Strategic thinking is a strong trait that you need to have to succeed in this role. Find out directly from Melaine Woest what other skills you need to succeed and how to start a career in Innovation. Find out more about the changes that are happening in the FMCG industry (Fast Moving Consumer Goods)

The role of the Advertising Sales function is to generate revenue from selling media opportunities (publishing, promotions, digital screens, posters, etc.). A career in sales would suit individuals that are very people oriented and enjoy interacting, discussing and presenting ideas. Find out more in this interview with Guy Cheston - Head of Advertising Sales at Harrods.

The Insight department - formerly known as Market Research - is responsible for monitoring the performance of the business and assisting with the planning process. Alastair Farigrieve - Chief insight Officer at McDonald's Europe - explains that there are a vast number of roles in this function and highlights the skills that you need to succeed in each of them. The final part of the interview is about the "Eating out" industry and the changes that are ta...

The Public Relations (PR) department is responsible for defining and managing the public profile of the organization. Find out from Paul Fox - Head of PR at Microsoft Xbox - what skills you need to succeed in this role and how you can stand out from other candidates. Finally, find out more about the the unique elements of the "home-entertainment" industry.